Tackle, lures, and rods that have proven themselves on the water.
Premium swim baits engineered for SoCal saltwater. Jake's go-to for halibut and calico.
Shop Hookup Baits →Tournament-grade lures built for tuna, yellowtail, and bluewater pelagics.
Shop Nomad →Reels and rods Jake fishes from inshore to offshore. Trusted by SoCal anglers everywhere.
Shop Shimano →Full lineup of freshwater and lake gear — from largemouth jigs to trout setups.
Shop Bass Pro →Gear coming soon — Jake will be adding his personal recommendations here.